A historic French luggage brand reimagining modern travel. Known for its timeless design and smart functionality, Delsey creates suitcases and travel accessories that balance form, function, and innovation.
Services
Creative Direction
Concept Development
Narrative Strategy
Production & Artist Management
Photo- and Videography
Post-Production
3D & CGI
Copywriting
Asset Management & Delivery
Content Schedule
Budgeting
Client
DELSEY PARIS
https://int.delsey.com
Project
Social Media Takeover Campaign
”New Horizon World Tour”
Case Study
Read our full case study here:
https://studio.visualpleasure.co/nhwt-case-study
DELSEY PARIS x VISUALPLEASURE
A six-month Instagram takeover built around 24 artists in 24 countries and 6 continents.
Instead of a roundtrip shoot, we sent the products on a creative journey, creating 70+ unique visuals and 700+ cultural touchpoints worldwide along the way and connecting DELSEY with new creative audiences.
This was our way of turning a luggage campaign into a global creative conversation — powered by the community, not the algorithm.
STRATEGY & DIRECTION
Each week, a DELSEY suitcase was sent to a new country and placed in the hands of a local artist. Every artist created three original visuals: two for DELSEY’s feed, and one for VISUALPLEASURE. This created a clear rhythm across both channels, with creative control placed where it mattered: in the hands of the contributors.
All content was supported by interviews, context-driven captions, and monthly blog articles on DELSEY’s travel site. Check it out here: https://int.delsey.com/de/blogs/travel-blog/
PRODUCTION
The entire campaign was produced and managed by VISUALPLEASURE — from initial concept through to rollout.
We oversaw the full artist coordination process: selecting, briefing, and supporting 24 creatives across 24 countries. Every artist worked within a defined brief but retained the freedom to interpret the DELSEY products in their own voice and setting.
The setup was remote, distributed, and highly controlled. A campaign that relied less on centralised travel and more on structure, clarity, and trust in the creatives we brought in.
PARTICIPATING ARTISTS
Oceania / Australia
New Zealand: Katya Brook @kboook
Tasmania: Adam Gibson @adam.gibson.photo
Melbourne: Hattie Molloy @hattiemolloy
Sydney: Juliet Taylor @juliettaylor
Asia
Japan: Yuma Yamashita @yuma1983
United Arab Emirates: Abdulla Elmaz @abdullaelmaz
South Korea: Songintak @songintak
Indonesia: Ryan Tandya @ryantandya
South America
Chile: Mairo Arde @mairoarde
Brazil: Gleeson Paulino @gleesonpaulino
Argentina: Sofia and Mauro @sofiaandmauro
Colombia: Natalia GW @nataliagw
North America
USA: Le Fawn Hawk @lefawnhawk
Canada: Carl Ostberg @carlostberg
Mexico: Edith Diaz Rivera @edith.diazrivera
Costa Rica: Ollie Wan @o1iwan
Africa
Morocco: Ismail Zaidy @l4artiste
South Africa: Gavin Goodman @gavin_goodman
Egypt: Ahmed Othman @ahmedothman._
Ghana: Nana Yaw Oduro @the.vintage.mason
Europe
Portugal: Ruben Branches @rubenbranches
Denmark: Ken Hermann @kenhermann
Spain: Andoni Beristain @andoniberistain
Germany: Vincent Schwenk @vincentschwenk
Sky Series Artist
Eric Cahan @ericcahan
VPStudio Team
Editorial: Erica Nichols @ericajnichols
Photography: Jan Wesselmann @janwesselmann
Social Media: Olga Derksen @olgaderksen_