Services
Creative Direction
Concept Development
AI Model Design
AI Visual Production
Runway Direction
Editorial Direction
Post-Production & Sound
Brand Feature & Interview
Production & Artist Management
Asset Management & Delivery
Budgeting
A Bogotá, Colombia-based resort wear brand built around femininity, bold silhouettes, and Latin American identity. Baobab designs for women who move between occasions, climates, and cultures — from beach to bar, day to evening — without compromising on intention.
Client
BAOBAB
https://baobabstore.com/
Project
Full AI Fashion Runway
”VINICUNCA - Mil Colores”
In Collaboration with
Helen Genähr / LUN VISUALS
https://www.instagram.com/lunvisuals.ai/
OVERVIEW
Vinicunca — Mil Colores was VISUALPLEASURE's first fully AI-driven fashion campaign, produced for Baobab's Spring/Summer 2026 collection. It began with an ambition that was physically impossible to execute: a runway at 5,000 meters above sea level, set against Peru's Rainbow Mountain.
Rather than scale down the vision, we built the tools to match it.
Baobab came to us with a collection already rooted in place. Their SS26 "Mil Colores" line drew directly from the layered mineral palette of Vinicunca — the same terrain they wanted as a backdrop for their campaign. A physical production at that altitude, in a protected natural site, would have required permits, logistics, and environmental impact that made it effectively out of reach. The dream existed. The production didn't.
Our proposal was to treat the location not as a constraint but as a design challenge: build it from scratch, digitally, to a standard that matched or exceeded what a traditional shoot could deliver.
THE CHALLENGE
This was Baobab's first AI-produced campaign, which meant we were not simply executing a format they already understood. We had to develop the creative framework, demonstrate the quality threshold, and build trust in a production method that neither side had fully tested together at this scale.
The brief had three interdependent layers: 30 runway looks presented as a coherent show, 20 editorial visuals set across the broader Vinicunca landscape, and a minimum 90-second runway film — all visually cohesive, fashion-credible, and specific to Baobab's brand world.
At the same time, AI video production at this level was still an evolving field. We needed a structure that would catch problems early, without burning time or budget.
APPROACH
We proposed a two-phase structure. Phase 1 was a proof of concept: a curated selection of looks and short video sequences, designed to validate creative direction, visual tone, model aesthetics, and the overall workflow before committing to full production. Phase 2, contingent on approval, scaled everything to the full campaign.
This approach gave Baobab creative confidence at each step. It also gave us a fallback position: if the AI output at any point fell below the required standard, the timeline still allowed for a pivot toward hybrid production.
The proof of concept was approved. We moved into full production without significant changes to the established framework.
PRODUCTION
The entire campaign was produced and directed by VISUALPLEASURE. No physical shoot took place.
We began by immersing ourselves in Baobab's collection, studying garment construction, fabric behavior, drape, and texture from samples, ghost imagery, and close-up reference photography. Each piece was rebuilt digitally to retain its authenticity — the way a hem moves, how a satin catches light at altitude, how sheer layers sit against the body in open air.
In parallel, we designed 30 unique AI models from scratch. Diversity in ethnicity, body type, skin tone, and facial structure was built into the model direction from the outset — not applied as an afterthought. Hair and makeup references were defined and documented before generation began: primarily sleek buns with select natural and afro variations, and a burnt blush makeup direction that read well against the Vinicunca color palette.
The digital environment was built to capture the specific qualities of the Rainbow Mountain: the layered mineral tones, the high-altitude light, the quality of sky and dust at that elevation. Lighting was developed across multiple times of day, with a sundown direction. Warm, slightly vintage in feel, with hard shadows softened in post, selected as the primary mood.
The film was shot from three camera positions — frontal, 3/4, and drone — to give Baobab a full range of editorial and commercial cuts. The runway sequence was structured with a five-row finale featuring key looks from across the collection. Post-production covered editing, color grading, and music integration, with pacing aligned to the visual rhythm of the garments in motion.
In addition to the runway content, 20 editorial visuals placed individual looks across the wider Ausangate landscape — the Red Valley, the lower mountain terrain, and close mineral and earth textures — with a film editorial aesthetic throughout.
The production closed with a founders' interview with Isabella Espinosa, published across VISUALPLEASURE's channels as a brand feature. The piece covered Baobab's creative vision, the decision to pursue digital production, and what the campaign represented for the brand going forward.
